Core Facts
Also in attendance was Jenn Kretchmar, Senior Vice President, Stride Rite Children's Group and Amy Yu, Regional Brand Manager, Stride Rite. They were joined on stage by a troupe of dancing children who showed just how much fun can be had in the stylish Stride Rite shoes.
The event included a playful catwalk show with the celebrity mums and children. It featured the unique Stride Rite technology used to produce quality, healthy footwear specifically designed to support the way children move through each stage of their development. The effectiveness of this technology has been recognized by the American Podiatry Medical Association which has given it their official Seal of Acceptance.
The Stride Rite brand and its range of children's footwear will be marketed in Asia through Li Fung Children (Management) Ltd, a newly formed subsidiary of Li & Fung Retailing.
Quotes
"I am extremely proud to witness Stride Rite’s first step into Asia with the opening of this store in Hong Kong. We are excited to partner with LiFung Children (Management) Ltd to bring the Stride Rite brand and its rich heritage position and commitment to children's growing feet in Asia. We look forward to bringing shoppers across the region our range of products that deliver the 'rite' technology for children combining style and quality as well as a store format dedicated to properly fitting children. With our proprietary S.T.E.P. (Scientifically Tested, Everyday Proven)TM system we will be able to help parents find the 'rite' shoes for their children, starting from their very first pair and continuing throughout the journey of childhood." - Jenn Kretchmar, Senior Vice President, Stride Rite Children's Group.
"With over 90 years of experience in helping mothers in the US find the 'rite' shoes for their children, we are very excited at the opportunity to offer the same support to mothers in Hong Kong. And the timing couldn't be better with recent research revealing that Hong Kong mothers are confused and seeking information about how to make the right choice for their children’s footwear." - Amy Yu, Regional Brand Manager, Stride Rite
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About The Stride Rite Children’s Group and Collective Brands, Inc.
Stride Rite Children's Group, part of the Collective Brands Performance + Lifestyle Group markets a leading brand of premium children's footwear in the United States under such brands as Stride Rite®, Saucony® Kids, Sperry Top-Sider® Kids, Keds® Kids and Robeez®, among others. For 90 years, the company’s passion for excellence in design has been focused on ensuring the proper development of children’s feet with a commitment to innovation, research and technology.
Collective Brands, Inc. (NYSE: PSS) is a leader in bringing compelling lifestyle, fashion and performance brands for footwear and related accessories to consumers worldwide. The company operates three strategic units covering a powerful brand portfolio, as well as multiple price points and selling channels including retail, wholesale, ecommerce and licensing. Collective Brands, Inc. includes Payless ShoeSource, focused on democratizing fashion and design in footwear and accessories through its nearly 4,500-store retail chain, with its brands Airwalk®, Dexter®, Champion®, Zoe & Zac™, the first-ever affordable green footwear brand, and designer collections Lela Rose for Payless, Unforgettable Moments by Lela Rose, Christian Siriano for Payless and Isabel Toledo for Payless, among others; the Performance + Lifestyle Group, focused on lifestyle and performance branded footwear and high-quality children’s footwear sold primarily through wholesaling, with its brands including Stride Rite®, Keds®, Sperry Top-Sider®, Robeez®, and Saucony®, among others; and Collective Licensing International, the brand development, management and global licensing unit, with such youth lifestyle brands as Airwalk®, Above The Rim®, Vision Street Wear®, STRIKEFORCE ™, Clinch Gear ™, Sims®, Lamar® and LTD®, World Snowboarding Championships ™ and Hind®. Information about, and links for shopping on, each of the Collective Brand’s units can be found at http://www.collectivebrands.com.
About Li & Fung Retailing
Li & Fung (Retailing) Limited, a member of the Li & Fung Group, was formed in 1985 as a wholly owned subsidiary of the privately held Li & Fung (1937) Limited. All the retailing businesses under Li & Fung Retailing are not related to the publicly listed Li & Fung Limited SEHK494.
Under Li & Fung Retailing, there are two listed entities: Convenience Retail Asia Limited, operator of the Circle K Convenience Stores and the Saint Honore Cake Shops in the Pearl River Delta; Trinity Limited, a leading high-end luxury menswear retailer primarily serving Greater China. There is also a privately held toys and children product specialty chain store
Toys"R"Us in Greater China and South East Asia.
Li & Fung Retailing’s businesses extend from Greater China to Korea, Singapore, Malaysia, Thailand, Indonesia and other south East Asia countries through a combined network of close to 1,000 stores
Contacts
Bite Communications
Irene Chua / Angel Cheng
irene.chua@bitecommunications.com / Angel.cheng@bitecommunications.com
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