Core Facts
- DGM has announced a new leadership line up to focus on significant opportunities in Asia following the sale of its Australian business by parent company Asia Digital Holdings PLC (ADH)
- Adrian Moss, founder and CEO of ADH, has relocated to Shanghai to directly oversee DGM’s recently launched Greater China operation, while keeping his group responsibilities.
- WPP digital/media veteran Julien Courant joins from Neo Ogilvy as DGM Managing Director, Southeast Asia, based in Singapore.
- The sale of DGM’s Australian operation at the end of October 2010 has strengthened the Group’s balance sheet, and cleared the way for execution of an exciting Asian expansion strategy.
- AGM’s strategy is to offer the most complete performance solution available in the region leveraging 11 years of experience serving a blue-chip MNC client base. This strategy is driven both by the demands of existing clients and by a recognition of the regional void in the relevant essential skills.
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Current DGM SEA managing director James Hawkins will depart from year-end.
Quotes
“Performance advertising for us is so much more that delivering sales for clients on a cost-per-action (CPA) pricing model and extends across a wider range of objectives, leveraging many digital consumer touch points often on a range of media price models. The constant in performance advertising is the focus on delivering a predetermined objective at the target cost. Furthermore, success in performance advertising demands multiple capabilities that are truly scarce in the region. Julien is a senior digital marketer with a blue-chip pedigree and deep expertise across strategy, project management, performance media, and analytics, so our business prospects in Southeast Asia are in excellent hands” --- Adrian Moss, ADH CEO
“We will build on our solid foundation to take DGM to the next level by focusing on deepening consumer insights combined with optimal coordination of multiple digital touch point strategies. I am excited by joining such a proven player with performance pedigree and the ability to respond quickly to market needs.” --- Julien Courant, incoming MD of DGM Southeast Asia
About DGM
DGM is a leading digital marketing agency founded on the core principle of "performance marketing with performance pricing". With a unique heritage, DGM is a results-driven solutions-provider focused on delivering programs that make a measurable impact on the success of its international client base.
DGM, part of Asia Digital Holdings PLC (LON:ADH), launched in 1999 bringing the first affiliate marketing network to the UK. DGM’s capabilities have since widened considerably and today the company is able to leverage all digital consumer touch points to deliver traffic, leads and sales for its commercially savvy customers.
An industry leader for the past 11 years, DGM was also a pioneer in performance marketing in Australia and Europe. Since then, the company has focused its efforts on Asia with successful launches in South East Asia, India and more recently Greater China. With a broad client portfolio that includes travel, e-commerce and banking, DGM has worked with over several hundred brands in the B2B and B2C sectors including AMEX, Citibank, Dell, British Airways and KLM.
Contacts
DGM China
Adrian Moss
Apollo Building
1440 Yan An Road Suite 319
Jing An District, Shanghai, China
E-mail: adrian.moss@dgm.asia
Telephone: +86 21 6133 1855
DGM SAE
Julien Courant
42B Boat Quay
Singapore 049831
Telephone: +65 9649 3838
Bite Communications
Luna Xie
Building 1 Room 304
No. 508 Jiashan Road
Xuhui District, Shanghai, China
E-mail: luna.xie@bitecommunications.com
Telephone: +86 21 6289 8585