Views Releases give a fresh, immediate and tangible entry point to tomorrow’s online communications, centered on the original intentions of social networking and new social media… honest, responsible, immediate point of view conversation.
By distilling the complex technologies driving new social media – RSS Feeds, blogs, social book marking, tagging, etc – Views Releases offer a ‘flick-switch’ approach to get your views and opinions online and get your business interacting with the relevant online communities and media, using the basic social media tools such as simple hyper-linking, posting images, and facilitating tags and social bookmarks.
What it is: A Views Release (also known as a “social media releases” or “press release 2.0”) is an online document that’s designed for direct discovery by any interested stakeholders, whether existing or customers, media and bloggers, and analysts, partners or employees. Views Releases can either mirror the content of traditional news releases, or be prepared solely as a reference to defined corporate viewpoints.
Through hosting Views Releases on viewsrelease.com and using search engine optimization SEO techniques and integrating social bookmarking, we ensure visibility and discoverability online.
What’s the value: Views Releases help communicators use the emerging power of the web to do three things:
- Maximise effectiveness of news announcements by increasing web visibility
- Ensure discoverability of niche news announcements by the narrow target audiences searching for detailed information
- Go on the record with clear and compelling viewpoints, without the need for traditional media coverage or corporate site development
As more and more audiences (including media) search the web directly for relevant and objective content, fully linked, bookmarked and tagged Views Releases help the right communities access corporate information faster and more effectively than the traditional approach to press releases.